TEFAF (The European Fine Art Fair) is a prestigious annual art fair that was last held from Mars 9-19, 2023 in Maastricht, Netherlands. Its purpose is to showcase and sell the finest art, antiques, and design from all periods.  

To support Jean Verheyen's initiative, Upstairs took charge of producing and distributing invitations, as well as following up with attendees. In addition, we created a dedicated art newsletter and organized a contest to giveaway tickets to the event, further engaging their brokers and clients in the world of art.