We collaborated with Riplee to promote their new service of the multi- screen video App.

“You’re about to enter in the Riplee World” was the baseline of the communication strategy to promote the new service & positioning of Riplee.

The challenge was simple : maximize the chances of interaction with the "digital" managers of mulitmedia companies and show them the added value of the Riplee expertise.

This is why we created a unique experience, in the form of a closed box with a padlock and a QR code. The idea being to scan the QR code to discover the world of Riplee and receive the code to open the box.

We placed a cup, popcorn, tea, a corkscrew and coaster inside the box to make it clear that Riplee will allow them, just like their customers, to sit back, relax and enjoying their favorite progams all in the comfort of their home.